Case Study: EMM International BV achieves real-time product data consolidation and rapid eCommerce publishing with Pimberly

EMM International BV - Customer Case Study

EMM International BV, a Netherlands‑based leader in paint and varnish solutions serving over 125 countries and managing thousands of SKUs, faced slow, manual product data processes that blocked its eCommerce ambitions and risked hiring extra specialists. To centralize and govern product information the company chose Pimberly, adopting its product information management platform to create a single “golden record” for product data.

Pimberly automated labour‑intensive tasks, added API feeds to live sites, and enabled scoping to publish the same product with tailored descriptions/media across brands, letting marketing self‑serve without external developers. The change cut data‑sharing time from over an hour to about two minutes, allows access to new product information in minutes, and freed the team to focus on customer experience and growth — demonstrating Pimberly’s measurable impact on speed, scalability and operational efficiency.

EMM International BV

Lodewieke Van Stevendaal

Marketing and Communications