Case Study: Ellis Brigham achieves rapid expansion to 3 websites and 100,000+ products with Pimberly

Ellis Brigham - Customer Case Study

Ellis Brigham, the UK’s leading mountaineering apparel retailer, struggled to keep up with rising demand as product data updates were slow, error-prone and managed via spreadsheets. To scale their online channels and expand product ranges they partnered with Pimberly and adopted its PIM platform (with DAM and automated lifecycles) to replace manual CMS uploads and establish a single source of truth.

Pimberly implemented a centralized PIM/DAM solution with flexible product attributes, automated lifecycles and auto-attached digital assets, giving Ellis Brigham greater visibility and autonomy. The result: rapid expansion from one to three websites (plus an Amazon store), management of 100,000+ products and 50,000 images, faster time to market, fewer description errors and simpler seasonal/product updates — outcomes made possible by Pimberly.

Ellis Brigham

Mike Humphreys

Online Manager