Case Study: Freemans Gratton Holdings centralises product data and boosts efficiency with Pimberly

Driving operational efficiencies through a centralised product database FGH

Freemans Gratton Holdings (FGH), a UK-based retailer behind brands such as Freemans, needed a better way to manage product information across multiple websites and brands. Before using Pimberly, the team worked with separate databases for each brand, which caused significant duplication of products, attributes, and category trees.

Pimberly implemented a centralized product database/PIM platform for FGH, allowing the business to store one product record and tailor marketing descriptions for different channels. The result was major time savings, bulk update capability, and more efficient workflows across 3 channels, 68 workflows, over 500,000 assets, and more than 300,000 products, while Pimberly’s CopyAI feature is now helping FGH generate eCommerce-ready product descriptions faster.

Freemans Gratton Holdings