Case Study: Denovo achieves faster product onboarding and a centralized, automated product-data system with Pimberly

Denovo - Customer Case study

Denovo, a specialist camping brand pursuing rapid eCommerce growth, needed a more efficient, centralised way for its UK product data and marketing teams to collaborate and manage the complexities of selling across multiple retail channels. To solve this, Denovo selected Pimberly and worked with Pimberly’s implementation team to design a solution that would prioritise work, standardise product information, and support multi‑channel requirements across time zones.

Pimberly implemented a central “source of truth” that lets anyone on the team see product status, add updates, and tailor information per retailer (for example, handling Walmart vs Target requirements). Pimberly also automated key tasks—using attribute logic to generate GS1‑compliant UPC barcodes—so teams spend far less time hunting for CAD files and specs, onboard products faster, and reduce manual errors, delivering measurable gains in efficiency and productivity.

Denovo

Delaney Vaughn

Senior Product Coordinator