Case Study: ATA Group accelerates product data management with Pimberly

ATA Group - Customer Case Study

ATA Group is an internationally recognized manufacturer and distributor of precision engineering products, operating in more than 90 countries across six brands. Before Pimberly, ATA was managing over 19,000 products in spreadsheets, which made product enrichment, multilingual content, and consistent data governance difficult across brands and markets.

Pimberly implemented its PIM platform to centralize ATA’s product information, onboard all products in just five days, and support localized German variants for its TradeIt.de marketplace. With Pimberly, ATA reduced manual labor hours by 30%, improved product data accuracy, and gained a faster, more scalable way to manage product content across brands, marketplaces, and locales.

ATA Group

Charles Kavanagh

Group eCommerce & Digital Marketing Manager