Case Study: Inagene empowers personalized health decisions with Pilot PMR

Inagene elevates customer experience with Pilot PMR

Inagene, a personalized health tech company, needed to completely rethink its brand as it shifted its focus from the healthcare sector to engaging directly with consumers. They partnered with the vendor Pilot PMR for brand strategy, messaging, identity design, and website development to reposition themselves and translate their breakthrough science into a personal and empowering consumer experience.

Pilot PMR redefined Inagene's brand around the idea of allyship, creating an approachable yet credible voice and visual identity. This transformation was brought to life through a new website and design system, elevating the customer experience and laying a strong foundation for future growth. The client's Head of Marketing reported that the whole team was very happy with the new brand and website.

Inagene