Case Study: The Mall Maidstone boosts community engagement with Pillory Barn

The Mall Maidstone reaches 100,000+ on TikTok with Pillory Barn

The Mall Maidstone partnered with Pillory Barn to enhance its social media presence and deepen engagement with its local community. The challenge was to maintain a strong connection with shoppers and stay relevant within the ever-evolving social media landscape.

Pillory Barn provided a comprehensive social media service, including tailored content creation across multiple platforms, regular on-site visits for fresh visuals, and performance monitoring. The solution also involved organizing in-person events and supporting award entries. As a result, The Mall achieved significant reach, including over 100,000 accounts on a TikTok video and an average 3.1% monthly engagement rate on Instagram. Pillory Barn helped solidify the shopping center's role as a vibrant, community-focused destination.

The Mall Maidstone