Case Study: Locks4Vans drives 3,960 conversions with Pillory Barn's PPC strategy

Locks4Vans drives 3,960 conversions in 2025 with Pillory Barn

The customer Locks4Vans, a leader in automotive security systems, faced the challenge of strengthening its digital presence to reach high-intent customers and drive consistent lead generation in a competitive landscape. To support its growth, it partnered with the vendor Pillory Barn for a digital marketing campaign with a strong focus on Google PPC.

Pillory Barn restructured and optimized the Google Ads account, implemented a Maximize Conversions bidding strategy, and introduced new ad variations and targeted display advertising. The results were significant, with campaigns delivering 3,960 total conversions in 2025, including 1,950 phone enquiries and 1,840 lead form submissions, supported by a 13.05% average click-through rate. This growth contributed to the company's acquisition by Rhino Products Group in 2026, and Pillory Barn continues to support the brand.

Locks4Vans