Case Study: Kent Fire and Rescue Service achieves a unified brand identity with Pillory Barn

Kent Fire and Rescue Service launches a unified brand with Pillory Barn for 1,000 staff

Kent Fire and Rescue Service (KFRS) needed to develop a refreshed and unified brand identity that better reflected its modern, diverse organization and future aspirations. The vendor, Pillory Barn, was engaged to provide strategic branding services to help achieve this.

Pillory Barn conducted stakeholder engagement to develop a new brand personality, narrative, and visual style, which included a new core color, strapline, and a unified tone of voice. The vendor also created a comprehensive digital brand book and a launch video. The new brand was successfully rolled out across all communications, fostering internal buy-in and providing a clear, cohesive identity for the organization.

Kent Fire and Rescue Service