Case Study: Kent County Council builds trust and awareness for Family Hub support with Pillory Barn

Kent County Council reaches 1.1 million with Pillory Barn's Family Hub campaign

Kent County Council faced the challenge of rolling out a new Family Hub model and needed to build awareness and trust for this new way of accessing support services among families. They enlisted Pillory Barn to develop and deliver a comprehensive behaviour change campaign to meet these communication goals.

Pillory Barn implemented a strategic communications plan that included stakeholder alignment, a creative toolkit, and a targeted social media campaign. Their work resulted in a successful launch, with early performance exceeding expectations; a radio campaign reached over 320,000 listeners and digital ads secured over 1.1 million impressions, driving significant traffic to the new hub's website and laying the foundation for long-term behaviour change.

Kent County Council