Case Study: East Kent College Group boosts student recruitment with Pillory Barn

East Kent College Group drives 4,432 website sessions with Pillory Barn

The customer, East Kent College Group, challenged Pillory Barn to create a social media-led campaign to boost student recruitment by encouraging young people to consider college for their future, increasing open day attendance, and driving applications.

Pillory Barn developed two key campaigns with tailored graphics and videos, then launched organic and paid social media campaigns across all college channels. They supplemented this with a negotiated advertising campaign across print, radio, and YouTube, plus community outreach. The solution successfully achieved high engagement and applications, with measurable results including 2039 social media clicks, 4432 website sessions from Google Ads, and a 42% view rate on the YouTube campaign.

East Kent College Group