Case Study: Chartway Partnerships Group strengthens its brand with Pillory Barn

Chartway Partnerships Group refreshes 8 brands over 4 years with Pillory Barn

Chartway Partnerships Group, a South East England housebuilder, faced the challenge of unifying eight diverse businesses under a single brand identity following its acquisition. They commissioned Pillory Barn to conduct a brand refresh and create a cohesive brand family that aligned with their core vision.

Pillory Barn implemented a comprehensive solution that included market research, a vision and values project, and the development of a new brand identity. This involved a modernized color palette, new typography, custom illustrations, and a wide range of branded assets from brochures to office signage. The vendor also designed and developed new websites for the group. As a result, Chartway Partnerships Group is now seen as a trusted and committed organization, and Pillory Barn has been retained for ongoing support.

Chartway Partnerships Group