Case Study: Active Life keeps stakeholders engaged through transformation with Pillory Barn

Active Life keeps stakeholders engaged through £80m transformation with Pillory Barn

Active Life, a not-for-profit registered charity operating leisure centres in Kent, faced the challenge of keeping stakeholders engaged and informed throughout a major two-year redevelopment project. Pillory Barn provided a comprehensive, full-service marketing campaign to ensure transparency and maintain community understanding during this transformation.

Pillory Barn's solution included a bespoke project website, strategic signage, media relations, and social media updates. This adaptive approach successfully retained the charity's loyal membership base and achieved its targets upon reopening. The campaign delivered tangible results, including widespread media coverage and a well-attended stakeholder launch event, making the project a success story for the entire community.

Active Life