Case Study: American Eagle Foundation reaches millions of viewers with Piksel

American Eagle Foundation - Customer Case Study

American Eagle Foundation, a not-for-profit organization focused on caring for and protecting bald eagles and other birds of prey, needed a broadcast-grade partner for a live stream of the nest and hatching eggs of “Mr President” and “The First Lady” at the National Arboretum in Washington, D.C. Its previous provider was low cost and low quality, and the foundation wanted higher reliability and quality for a large audience.

Piksel built a custom live streaming solution to acquire the signal over IP, meet USDA security and compliance requirements, and deliver the feed through an encoder, CDN, and HTML5 player. The project reached 10 petabytes of bandwidth over 3½ months, 60,000 concurrent viewers at peak, 2.5 million daily viewers, and 50 million unique viewers overall, helping the foundation meet its donation target comfortably.

American Eagle Foundation

Al Cecere

President