Case Study: DivaDance achieves streamlined operations and scalable franchise growth with Pike13

How Pike13 business management software has become the hub of DivaDance business operations

DivaDance founder Jami Stigliano launched the adult recreational dance studio after finding a lack of welcoming beginner classes in the city. As the business grew and franchising became a goal, she struggled with manual tracking (Excel and paper) and found Mindbody overly complex, so she adopted Pike13’s practice-management platform for scheduling, CRM and reporting because of its simplicity and integration.

Pike13 became DivaDance’s operational hub, centralizing clients, staff, classes and data while providing KPIs and analytics that highlighted retention (new clients and those with a visit in the past 30 days) over raw enrollment numbers. Pike13’s ease of use and responsive customer service let DivaDance train franchisees without adding HQ staff and gave Jami confidence the platform will scale as the brand grows—she says she could add twenty more units with Pike13 supporting that expansion.

DivaDance

Jami Stigliano

Founder