Case Study: Zofa showcases handcrafted sofas with CGI product spinners and roomsets from Pikcells

Zofa showcases 50+ sofa styles with Pikcells CGI spinners

Zofa, a high-end British furniture manufacturer, faced the challenge of showcasing its extensive range of sofas and chairs online. With over 50 styles and 25 fabric options each, traditional photography for 360-degree views was impractical due to the immense volume required. Pikcells was engaged to provide its 360 CGI product spinners and detailed studio imagery to solve this.

Pikcells employed its automated rendering workflows to efficiently produce thousands of high-quality 360° spinners and cameo images, a task perfectly suited to its capabilities. The vendor used an advanced photometric technique to capture fabric textures with unparalleled accuracy and realism. The solution allowed customers to view Zofa's furniture from every angle online, significantly enhancing its website presentation. Pikcells also created aspirational room set images to further showcase the products in styled environments.

Zofa