Case Study: Wren Kitchens achieves award-winning CGI interiors and interactive 360° configurators with Pikcells

Wren Kitchens delivers 400,000+ annual 360° visualiser engagements with Pikcells

Wren Kitchens, a major UK kitchen retailer, sought to elevate its brand and stand out in a competitive market with inspiring and cost-effective visual content. They partnered with Pikcells to move beyond traditional photography and develop advanced CGI imagery, animations, and interactive online tools to better engage customers.

Pikcells implemented a comprehensive solution, becoming Wren's sole supplier for CGI interiors, animation, and configurator tools. They created aspirational CG imagery that contributed to Wren winning multiple awards and engineered a sophisticated 360° kitchen configurator using WebGL technology. This tool, which handles billions of product combinations and is used by over 400,000 people annually, provided a scalable and immersive online planning experience. Pikcells' work supported Wren's rapid expansion from a market disruptor to the UK's number one kitchen retailer and into new international and product markets.

Wren Kitchens