Case Study: Woodpecker Flooring achieves photorealistic digital marketing assets with Pikcells CGI and lifestyle imagery

Woodpecker Flooring delivers a complete library of digital assets with Pikcells

Woodpecker Flooring partnered with Pikcells to create a digital asset library for their premium flooring collections, needing photorealistic lifestyle imagery and tileable textures for their digital marketing. Pikcells was engaged to digitize physical flooring samples and produce a suite of commercial-grade marketing assets.

Pikcells began by photographing physical planks to create seamless, tileable textures. Their team then designed photorealistic lifestyle CGI interior scenes to showcase the floors in realistic home settings. The solution delivered by Pikcells provided Woodpecker Flooring with a complete and consistent visual library for use across their website, catalogues, and marketing materials.

Woodpecker Flooring