Case Study: Wilsonart achieves clear product distinction with photoreal CGI by Pikcells

Wilsonart showcases two surface tiers with Pikcells in one cohesive CGI suite

Wilsonart, through its Bushboard brand, needed to showcase two new surface ranges, the premium Omega line and the more affordable Options collection. The challenge was to clearly differentiate these two tiers of quality while maintaining a single, cohesive brand identity. They partnered with the vendor Pikcells to create the required photoreal CGI visuals.

Pikcells developed a visual strategy using distinct styling, lighting, and composition for each range. The Omega collection was presented in premium, warm-lit interiors, while the Options range was shown in brighter, more accessible settings. The solution from Pikcells successfully delivered clarity for customers, enabling Bushboard to communicate both luxury and affordability side-by-side within a unified brand identity.

Read the full case study on Pikcells' website.

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