Case Study: Steffes creates an interactive home heating visualiser with Pikcells

Steffes reduces customer acquisition costs by 40% with Pikcells

Steffes, a USA-based manufacturer, commissioned Pikcells through Ramey to create a better way to present their electric thermal storage products. Their challenge was to develop an engaging and simplified method for showcasing these technically complex items, with an initial idea for a 3D 'virtual home' experience.

Pikcells developed a bespoke interactive home explorer, a WebGL-based application that groups the heating products into categories within a 3D cross-section of a typical American home. The solution included simplified animations to illustrate heat convection and hotspot annotations for detailed information. According to a Gartner Group study cited, companies using such a product visualiser reported an average 40% reduction in customer acquisition costs. Pikcells engineered the application to work in any modern web browser on any device without requiring additional downloads.

Steffes