Case Study: Keto Cafe achieves smarter expansion with PiinPoint

Location intelligence gives growing restaurateurs a scorecard and roadmap for success.

Keto Cafe, a fast-growing ketogenic fresh-casual restaurant chain with 62 locations across the US, needed a better way to decide where to expand next and how to optimize its existing network. As the brand looked to add 14 more franchise units, it faced the challenge of identifying infill opportunities, avoiding oversaturation, and understanding which markets and trade areas would best support future growth. Piinpoint’s Suitability Study was used to replace guesswork with a data-driven site selection approach.

Piinpoint analyzed Keto Cafe’s high- and low-performing locations using sales data, customer location information, demographics, competition, anchors, and cannibalization factors to build a customer profile and site selection scorecard. The result was an integrated roadmap and suitability layers that highlighted top expansion markets and submarkets, including opportunities in Portland, Austin, Seattle, Denver, and other growth cities. With Piinpoint, Keto Cafe gained a quantified way to assess markets, pinpoint strong trade areas, and identify underperforming locations that may benefit from operational changes or relocation.

Keto Cafe