Case Study: Splash And Dash achieves smarter franchise expansion with PiinPoint

How PiinPoint Fueled the Splash and Dash Dogs Rocketship

Splash and Dash Groomerie & Boutique, a fast-growing pet grooming franchise, needed a better way to choose expansion sites as it moved into a franchise model. With limited local market knowledge and a need to keep new locations convenient for franchisees, the company turned to PiinPoint for site selection support.

Using PiinPoint’s drive-time heat maps, demographic summaries, and complementary-brand analysis, Splash and Dash’s head office identified high-potential markets and filtered them by franchisee commute times. PiinPoint helped the company gain confidence in its expansion strategy, leading to the opening of 11 additional locations in 2015.

Splash And Dash

Dan Barton

President