Case Study: Capriotti’s Saves Time and Boosts Franchise Royalties with PiinPoint

How Capriotti's Saved Time While Increasing Franchise Royalities with PiinPoint

Capriotti’s, the national sandwich brand serving “real turkey lovers” across 17 states, was facing a slow and rigid site selection process that made expansion difficult and risky. Using PiinPoint as their primary site selection software, the real estate team needed a faster way to evaluate locations, consolidate fragmented data, and move beyond manual research and reporting.

With PiinPoint, Capriotti’s gained access to near real-time demographic, competition, and anchor data in a single platform, helping the team screen locations more efficiently and prepare site reports before going onsite. PiinPoint saved Barbara Vinson’s team over 15 hours per week on research and reporting, and new locations opened using PiinPoint were outperforming previous ones by almost 100%.

Capriotti’s

Barbara Vinson

Director Of Real Estate