Case Study: Circle K saves $60,000 and 3 months on site evaluation with PiinPoint

Circle K saves $60,000 and 3 months evaluating store sites with Piinpoint

Circle K, a global convenience and fuel retailer, faced a challenge in quickly and reliably evaluating new store locations. Their previous process of paying for manual traffic studies was slow, costly, and risked losing deals in fast-moving urban markets. They turned to vendor PiinPoint to utilize its Mobile Location Data and Location Intelligence platform to modernize their site analysis.

PiinPoint's solution provided Circle K with immediate access to up-to-date pedestrian and traffic counts, allowing for quick comparisons of potential locations. By implementing PiinPoint's platform, Circle K saved $60,000 and three months of time while evaluating 50 sites. This efficiency enabled them to assess a greater number of potential locations and confidently find the perfect sites for expansion.

Circle K