Case Study: Capriotti’s grows to 100+ stores with Piinpoint

Capriotti’s grows to 100+ restaurants in 16 states with Piinpoint

Capriotti's, a sandwich shop franchise, faced a challenge in scaling its business beyond its regional roots due to a belief from its previous owners that its key markets were saturated. The new leadership team, Ashley Morris and Jason Smylie, partnered with Piinpoint to leverage data-driven site selection to identify new, viable locations for expansion without cannibalizing existing stores.

Using Piinpoint's analytical tools, Capriotti's was able to move beyond gut-feel decisions and use real data to target second-tier markets ideal for its growth. This solution provided by Piinpoint supported a strategic expansion plan. As a result, Capriotti's grew from 38 to over 100 locations across 16 states and is now targeting over 350 restaurants in the next five years.

Capriotti’s