Case Study: Big Red’s Equipment achieves unified, real-time customer data and 4× sales growth with PieSync

Big Red’s Equipment uses PieSync to keep Pipedrive, Drip, FullContact and Intercom in sync

Big Red’s Equipment, a family-owned farm equipment dealership in Granbury, Texas, faced fragmented customer data spread across Pipedrive, Drip, Intercom, FullContact and personal emails as it expanded its digital marketing. After one-way integrations and tools like Zapier failed to keep contacts updated, they turned to PieSync to centralize contact data and make Pipedrive their single source of truth.

PieSync provided fast, two-way, real-time contact sync between Pipedrive, Drip, FullContact and Intercom, using Custom Fields and tag mapping (lead score, social info, purchase history and behavioral tags) to enable highly personalized marketing. With PieSync the Sales and Marketing teams now share unified customer profiles, which helped drive a massive increase in sales—Big Red’s Equipment reports quadrupling sales over five years while keeping the same staff.

Big Red’s Equipment

Tim Berman

Owner & Growth Evangelist