Case Study: Ander Group achieves a unified, real-time contact database across HubSpot, Google Contacts, MailChimp and Nimble with PieSync

Ander Group uses PieSync to keep HubSpot, Google Contacts, MailChimp and Nimble in sync

Ander Group is a fast-growing brand strategy and digital design agency with offices in Lugano, Lausanne and Zurich. They operate a SaaS stack that includes HubSpot, MailChimp, Google Contacts and Nimble (where they store more than 5,000 contacts) and faced the challenge of keeping contact data consistent and shareable across CRM, marketing and G Suite — so they adopted PieSync’s two-way, rule-based contact syncing.

PieSync was implemented to run intelligent sync rules (for example, sync Nimble <-> HubSpot when a contact is tagged "HubSpot") and to push Nimble contacts into Google Contacts for company-wide access. As a result, PieSync removed the need for manual import/export, kept all employees working from a single up-to-date contact database, enabled filtered tag-based lists, and allowed HubSpot leads to be populated back into Nimble — delivering real-time 2-way synchronization and measurable time savings for Ander Group.

Ander Group

Florian Anderhub

Founder & CEO