Case Study: Zinus boosts brand recognition with influencer marketing from Pierpont Communications

Zinus drives 3.2M content views with Pierpont Communications

Zinus, a leading online mattress brand, faced the challenge of low brand recognition in a saturated market, with many consumers purchasing its products without knowing the brand behind them. To strengthen brand attribution and increase visibility, Zinus partnered with vendor Pierpont Communications on an influencer marketing program.

Pierpont developed a data-informed strategy, engaging over 20 creators across multiple tiers to produce authentic content for Instagram, TikTok, Facebook, and YouTube. The program generated 3.2 million content views and reached a potential audience of 2 million people. This drove significant growth, with website sessions from social media increasing by up to 86% year over year, successfully connecting the products consumers love with the Zinus name.

Zinus