Case Study: Walmart expands in Greater Houston with Pierpont Communications

Walmart expands Greater Houston footprint with Pierpont Communications

Pierpont Communications supported Walmart with its expansion in the Greater Houston region. The challenge involved managing public affairs and public relations around the permitting and construction of new stores, including addressing Not in My Back Yard (NIMBY) issues and facilitating stakeholder engagement.

Pierpont developed individualized communications plans for each store, which included proactive meetings with elected officials and a micro-level community strategy to engage residents. This approach allowed Walmart to successfully grow its market share in the area and maintain its reputation as a good corporate citizen.

Walmart