Case Study: Torus achieves national recognition for modular power with Pierpont Communications

Torus drives 53 earned media placements with Pierpont Communications

Torus, a maker of modular power plants based in South Salt Lake, faced the challenge of being largely unknown outside of Utah despite building a category-defining energy company. They needed to translate their complex technical story into mainstream relevance for utilities, investors, and policymakers while competing for attention in a crowded clean energy news cycle. They engaged vendor Pierpont Communications for public relations services to address this.

Pierpont Communications built an integrated earned media and thought leadership program tailored to Torus's growth. The solution involved securing tier-one national media coverage around major milestones, establishing the CEO as a recognized voice, and pursuing top-tier industry awards. The results were significant, with Pierpont delivering 53 media placements generating over 46 million unique monthly visitors, breaking Torus into mainstream business press for the first time, and supporting a $200 million capital raise.

Torus