Case Study: Stride K12 Texas boosts statewide graduation visibility with Pierpont Communications

Stride K12 Texas drives 43 Texas media hits with Pierpont Communications

Stride K12 Texas, a provider of virtual education, faced the challenge of fragmented media coverage during the critical graduation season. They needed to elevate their graduation events into a unified statewide media moment to demonstrate the legitimacy and scale of virtual schooling. Pierpont Communications was engaged to provide public relations services to address this.

Pierpont Communications repositioned the graduations as a multi-layered storytelling platform, executing a coordinated strategy of statewide, local, and broadcast outreach. The results were significant, generating 17 media hits for one school's graduation alone and contributing to 43 total Texas media hits in the quarter. The campaign successfully established virtual school graduation as a major event and built a replicable PR model for Stride K12.

Stride K12 Texas