Case Study: Stanford Medicine drives 13,900+ qualified visits with Pierpont Communications paid digital marketing

Stanford Medicine drives 13,900+ qualified visits with Pierpont Communications

Stanford Medicine needed to grow enrollment for its Health Futurists Emerging Leaders Program by reaching a niche, senior audience of healthcare and life sciences leaders. With a limited budget, they faced the challenge of efficiently targeting and converting this specialized demographic. Partnering with Pierpont Communications, they employed a paid digital marketing strategy to meet this challenge.

Pierpont implemented a multi-channel paid media strategy across LinkedIn, Google Search, and programmatic display to build awareness and capture high-intent prospects. This approach generated over 1.1 million impressions and drove more than 13,900 qualified visits to the program. The campaign significantly outperformed industry benchmarks, achieving a 3.54% click-through rate and a highly efficient blended cost per click of just $1.47, providing Stanford Medicine with a scalable model for future enrollment.

Stanford Medicine