Case Study: Mesa Labs reintroduces DryCal and boosts qualified leads with Pierpont Communications

Mesa Labs secures 2 bylines and 8+ media pickups with Pierpont Communications

Mesa Labs faced the challenge of reintroducing its DryCal primary standard calibration technology to the market after a period of limited visibility. The company needed to reassert the product's technical differentiation and reconnect with its core audiences in the biotech, pharmaceutical, and industrial hygiene sectors. They partnered with Pierpont Communications on a public relations and digital marketing campaign to address this.

Pierpont Communications executed a campaign centered on a national press release distribution and proactive media pitching to priority outlets. The solution also included developing contributed content and amplifying the message across Mesa Labs' LinkedIn channels. The results included securing two contributed bylines in top industry publications and syndicating coverage across over eight media platforms, which successfully reestablished Mesa Labs as a thought leader and increased qualified leads.

Mesa Labs