Case Study: Facebook achieves nearly 200 earned media mentions with Pierpont Communications

Facebook earns nearly 200 media placements in two months with Pierpont Communications

Facebook sought agency support for a focused earned media campaign in Texas and selected Pierpont Communications to handle its public relations efforts. The challenge was to generate positive earned media coverage for the company's announcements and small business advocacy within the state.

Pierpont Communications developed a robust media strategy leveraging its Texas-based offices to secure coverage from media outlets across the state. The results included nearly 200 pieces of earned media coverage within two months. This coverage promoted Facebook's COVID-19 vaccine study and vaccine finder tool, and successfully advocated on behalf of over 10 Texas-based small businesses that used Facebook and Instagram tools.

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