Case Study: BP strengthens employer brand and talent attraction with Pierpont Communications

BP strengthens employer branding over 5+ years with Pierpont Communications

BP, a multinational oil and gas company, sought to restore its brand reputation to improve talent attraction and retention. The company partnered with Pierpont Communications to meet this challenge through an integrated reputation management and employer branding campaign.

Pierpont Communications developed a multi-year program for BP, which included the creation of the "Inside Track" networking and presentation series at the Offshore Technology Conference. This initiative successfully engaged target audiences like STEM students and recast the BP brand among key groups. The vendor's efforts amplified the overall rebranding campaign for the customer.

BP