Case Study: Natural Course reaches untapped audiences on plastic use with Pier Marketing

Natural Course reaches 5 million with Pier Marketing

The customer, Natural Course, faced the challenge of addressing a disconnect between inland litter and marine plastic pollution amongst residents in North West England. They needed a high-profile campaign to reach an audience not previously engaged with their recycling messaging. They engaged vendor Pier Marketing for a consumer PR campaign.

Pier Marketing implemented an integrated recycling PR campaign featuring celebrity ambassador Hayley Tamaddon. The solution included commissioning newsworthy consumer research, a dedicated broadcast day, and hyper-local influencer outreach. The results were highly successful, smashing KPIs with an estimated reach of 13 million through extensive regional coverage and a high-value social media competition. The client, Natural Course, was bowled over with the impact of the campaign.

Natural Course