Case Study: East of England Co-op achieves widespread media buzz for its Chelmsford store launch with Pier Marketing

East of England Co-op boosts launch coverage with Pier in just days

The East of England Co-op engaged Pier Marketing to support the launch of its innovative new store in Chelmsford, which required generating strong visibility for its modern food-to-go concept.

Pier Marketing executed a media relations strategy for the launch and later capitalized on a viral TikTok video that called the store "the UK's coolest Co-op." By leveraging this organic content, Pier secured additional earned media coverage in key national and trade outlets, successfully putting the new store in the spotlight and driving customer footfall.

East of England Co-Op