Case Study: Vicinity Centres boosts awareness and foot traffic with PIER Marketing Group

Vicinity Centres boosts The Glen campaign in 3 jam-packed days with PIER Marketing Group

Vicinity Centres faced a challenge after redeveloping its shopping centre, The Glen, in 2019. A subsequent advertising campaign failed to generate the anticipated foot traffic. To address this, they engaged PIER Marketing Group for strategic direction and online promotion to better communicate the centre's offerings to its target audience.

PIER Marketing Group immersed itself in the brand, conducted a review of previous efforts, and developed a new campaign shoot with high-quality content. This solution repositioned The Glen as an "Everyday Plus" hyperlocal destination, resulting in increased awareness of its unique offering and vast range of stores among the target audience.

Vicinity Centres