Case Study: Marshall boosts Australian brand awareness with PIER Marketing Group

Marshall boosts Australian brand awareness in 6 weeks with PIER Marketing Group

The customer, Marshall, a leader in wireless audio products, faced the challenge of enhancing its local brand awareness and product demand in the Australian market. The vendor, PIER Marketing Group, developed and implemented a comprehensive brand strategy and online promotion plan to increase traffic to online retailers.

PIER Marketing Group executed a digital campaign targeting music enthusiasts across Facebook, Instagram, Google Display, and YouTube. The solution included brand awareness ads for cold audiences followed by website traffic ads for engaged users. The results were significant, with ad impressions reaching millions and click-through/video view-through rates performing well above benchmark. The campaign successfully drove a robust increase in traffic to retailer websites and had a positive effect on sales.

Marshall