Case Study: Lotus Doors strengthens its digital presence with PIER Marketing Group

Lotus Doors boosts digital resource traffic and leads with PIER Marketing Group

PIER Marketing Group partnered with Lotus Doors, a manufacturing company, to develop a new website that would take their new branding digital. The challenge was to create a site that positioned them as market leaders and provided the necessary functionality for a wide range of audiences, including architects, builders, and facility managers.

The solution implemented by PIER involved in-depth research through focus groups and user interviews to inform the UX design. This led to the creation of a site featuring a product finder, tech bulletin, and knowledge center, with all content optimized for SEO. As a result, Lotus Doors saw an increase in traffic to digital resources, more newsletter subscriptions, and a rise in online-generated leads. The vendor, PIER, delivered a professional and responsive site that met audience needs.

Lotus Doors