Case Study: Lockwood boosts home security awareness with PIER Marketing Group's PR campaign

Lockwood secures extensive media coverage with PIER Marketing Group

PIER Marketing Group was engaged by Lockwood, a manufacturer of home security solutions, which faced the challenge of starting a public conversation about home security to raise awareness. The goal was to educate Australian residents on how to better protect their homes.

The solution from PIER was the creation of the "Locktober" PR campaign, which leveraged research showing Fridays in October are a peak time for burglaries. The campaign educated the public with security tips, generating extensive media coverage. As a result, PIER successfully got people talking about home security, making homes across Australia more secure.

Lockwood