Case Study: Hiway strengthens brand awareness with PIER Marketing Group

Hiway boosts website traffic 264% with PIER Marketing Group

The customer, Hiway, a company specializing in sustainable transport networks, was ready to elevate its brand positioning and presence. Their challenge was to strengthen awareness, earn stakeholder trust, and cement their position as a leader in low-carbon roading. They engaged vendor PIER Marketing Group for strategic direction and graphic design services to achieve these goals.

PIER Marketing Group implemented a comprehensive marketing strategy to unify Hiway's messaging and expand its reach. The solution included launching the rebrand with new sales collateral and digital resources, followed by a stream of engaging content on platforms like LinkedIn. This effort yielded significant results: email open rates averaged 35%, well above the industry average, and a LinkedIn awareness campaign generated over 49,000 impressions. Website traffic also surged, increasing by 264% over the past year.

Hiway