PIER Marketing Group
31 Case Studies
A PIER Marketing Group Case Study
Christie Parksafe, a manufacturer known for introducing public barbecues, faced the challenge of creating a marketing campaign that would not only showcase its products but also build stronger emotional connections with its brand. To achieve this, they partnered with PIER Marketing Group for graphic design and online promotion services.
PIER Marketing Group developed the "In Every Park" campaign, which focused on Christie Parksafe's legacy and the positive emotions associated with barbecuing. This clear and consistent campaign was rolled out across multiple online and offline channels. PIER's solution successfully resonated with both target audiences and the client's own staff, leading to a strong reception.