Case Study: BIC Australia achieves a successful national EZ Reach lighter launch with PIER Marketing Group

BIC Australia reaches over 1 million people in under a month with PIER Marketing Group

BIC Australia, a well-known manufacturer of stationery and lighters, faced the challenge of launching a national campaign for its new EZ Reach lighter. They needed a single partner to cohesively execute the complex, multi-faceted launch in accordance with strict international guidelines. They engaged PIER Marketing Group to develop the strategy and manage the entire project.

PIER developed a comprehensive strategy that incorporated all campaign elements, from media planning to influencer scoping. Their solution included creating unique promotional materials, organizing engaging trade show activations, and managing a diverse influencer marketing program. As a result, the launch was highly successful; the product is now stocked in all Coles and IGA stores nationally, and the advertising campaign reached millions of consumers, with social media ads alone reaching over one million people in less than a month.

BIC Australia