Case Study: Bata Australia boosts engagement and reach with PIER Marketing Group

Bata Australia boosts engagement 71% with PIER Marketing Group

Bata Australia, a school shoe manufacturer and wholesaler, faced the challenge of maintaining a relevant and engaging social media presence beyond the seasonal "back to school" period. They partnered with PIER Marketing Group to develop an online promotion strategy that would create an authentic voice and provide year-round value without constant product promotion.

PIER implemented a solution focused on building an online community for parents by sharing advice, tips, and topical news. They refreshed the pages with new photography and video content featuring real Australian children. This strategy resulted in a significant measurable impact: a 71% average monthly increase in engagement, a 62% increase in monthly reach, and a 153% growth in page likes. Critically, PIER helped shift the follower demographic to engaged Australian parents likely to make a purchase.

Bata Australia