Case Study: Orange Theory Fitness launches a successful studio with Piedmont Avenue Consulting

Orange Theory Fitness launches a Pinole studio with Piedmont Avenue

Piedmont Avenue Consulting partnered with Orange Theory Fitness to launch a new studio in Pinole, CA. The challenge was launching a boutique fitness location with no local awareness, no trained team, and no pipeline of trial bookings, all while needing to avoid a slow, costly ramp-up period under fixed costs.

The solution from Piedmont Avenue Consulting was an end-to-end launch strategy encompassing site selection and leasing, hiring and sales training, and a targeted go-to-market plan. Piedmont Avenue Consulting focused on creating a unified system to drive qualified local trials and convert them into members, establishing a repeatable acquisition and retention engine. The studio opened with momentum, a trained team, and a working sales process designed for sustainable growth.

Orange Theory Fitness