Case Study: Moler Barber College expands enrollment and launches a new campus with Piedmont Avenue Consulting

Moler Barber College opens 3rd campus with Piedmont Avenue

Piedmont Avenue Consulting worked with Moler Barber College, a century-old Oakland institution, to support its expansion and improve admissions. The college faced the challenge of opening a third campus and launching a new cosmetology program, but needed to ensure its admissions funnel could effectively convert interest into enrolled students and avoid losing prospective applicants.

The vendor conducted a mystery-shopper analysis to diagnose leaks in the admissions process and recommended specific fixes to improve follow-up and conversion. Piedmont Avenue then organized and promoted the Battle of the Barbers competition across all campuses and ran a comprehensive advertising campaign. As a result, Moler Barber College successfully launched its new campus and course with a sharper admissions system that turned more prospects into enrolled students, making the expansion viable.

Moler Barber College