Case Study: McDowall Cotter modernizes its digital presence with Piedmont Avenue Consulting

McDowall Cotter modernizes digital presence after 50+ years with Piedmont Avenue

Piedmont Avenue Consulting worked with McDowall Cotter, a respected San Mateo law firm with a 50-year reputation. The firm's challenge was that its deep real-world trust and credibility were not visible online, making it invisible to a new generation of clients who begin their search for legal counsel with digital research.

The solution implemented by Piedmont Avenue Consulting was a multi-channel strategy to modernize the firm's digital presence. This included optimizing profiles on platforms like Yelp and YouTube, creating a steady cadence of community events for brand awareness, and providing operational support for hiring and training new paralegals. The results were a modern digital footprint that finally matched the firm's real-world reputation, broader community visibility, and operational systems that supported sustainable growth, ensuring the firm remained discoverable and credible to the next generation of clients.

McDowall Cotter