Case Study: Holiday Inn boosts direct bookings with Piedmont Avenue Consulting

Holiday Inn strengthens direct bookings and reputation with Piedmont Avenue

Piedmont Avenue Consulting worked with Holiday Inn, a globally recognized hotel brand, on a hospitality brand strategy for a property in the Bay Area. The challenge was to help the hotel stand out in a crowded market, strengthen its digital presence, and reduce dependence on costly third-party booking channels by increasing direct reservations.

The solution from Piedmont Avenue Consulting focused on sharpening the hotel's brand presentation, ensuring guest-experience consistency, and optimizing direct-booking pathways. They actively managed online reputation and search visibility to build trust. This work gave the property a stronger foundation to capture more reservations directly, shifting bookings to higher-margin channels and improving its competitive position without relying on discounting.

Holiday Inn