Case Study: City Solve Urban Race scales nationwide with Piedmont Avenue Consulting

City Solve Urban Race scales national events with Piedmont Avenue

The customer City Solve Urban Race, a national urban scavenger hunt event brand, faced the challenge of scaling its experiential events across multiple cities. They needed to simultaneously rebuild their brand for consistency and develop operational systems to support repeatable, nationwide execution while also creating financially sustainable revenue models. They engaged the vendor Piedmont Avenue Consulting for business consulting and advisory services to address this.

Piedmont Avenue Consulting implemented a comprehensive solution that included a full rebrand, a new social media strategy, and the implementation of operational tooling like Basecamp and Salesforce. They also advised on new revenue models, specifically developing a corporate team-building segment. As a result, City Solve gained a consistent brand identity, scalable operational processes, and new corporate partnerships, providing a durable foundation for national growth, with Piedmont Avenue serving on its advisory board.

City Solve Urban Race